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UX/UI
'Design for all of us begins with design for each of us.'
—Film 'Microsoft Design: Inclusive'
Content
Elements:
- Problem Solving
- Empathy Mapping
- User Research
- Journey Mapping
- Usability Testing
- Design Sprints
- Sketch
- Invision
- Adobe Illustrator
Content Strategy
Content Strategy: Messaging Framework
Brief for Messaging Framework Exercise:
Define the overall voice
Address the issues surrounding current 'House Rules' section, focusing on how to put more importance of:
- Ensuring 'House Rules' are acknowledged
- Key rules brought forward in the hierarchy
- Ensuring there is an acceptance of penalties
Content Strategy Slide Show
Smart Phone Remote
Smart Phone Remote for Xfinity
Brief:
Design for smart phone television remote control targeting a set of defined personas and their pain points.
Persona and Pain Points:
'Create Program List'
Persona: College Student; Binge Viewer
- Problem: Very specific about what she wants to watch. Watches an entire series often at once.
Solution: Able to line up her programs all ready to view in down time. - Problem: Too much choice so difficult to sift through to get to favorites.
Solution: Able to have favorites, recently viewed, and suggested programs on launch screen.
'Navigating Through A Program'
Persona: Discerning Viewer; Doctor
- Problem: Too much choice and hard to navigate to what he wants.
Solution: Easy access to favorites and recently watched programming. - Problem: On call so wants to be able to pause programs. Distracting to have to navigate back to where he left off.
Solution: Able to easily navigate through a program, seeing both time and scenes as he scrubs through.
'Find A Program Now'
Persona: Sports Enthusiast
- Problem: Doesn't want to miss any programs/game time.
Solution: Able to view all games on now and for the day, and plan schedule. - Problem: Can't switch between games quick enough.
Solution: Able to select multiple games to watch simultaneously. - Problem: Wants to chat with friends while watching games.
Solution: Option for group and individual chat while watching.
Smart Phone Remote for Xfinity Slide Show
Airbnb: Strategic Redesign Sprint
Airbnb: Strategic Redesign Sprint
Brief:
Adaptation of website to address and overcome existing hurdles with the over 50's and their key pain points
- User research
- Journey mapping
- Sketch
- Invision
Key Pain Points
- Bad reviews from friends and family
- Transparency of descriptions
- Reliability
- Last minute cancellations
- Lack of access to communicate with host
Key Focus Points
- Incorporate links with friends and friends of friends into web page
- Accessible feedback from friends via site and social media
- Build filter based on personal priorities
Walk Through
Brief overview of the selected section of the app, incorporating minor adjustments to address the key pain points of hesitant over 50s Airbnb audience, including:
- Incorporate links with friends and friends of friends into web page with:
• Facebook icons added
• Facebook blue dots on the map to indicate properties with direct/indirect links to friends. - Add filter based on personal preferences to focus on relevant items.
