"Typeface development is the most artistic science..."

"...and the most scientific art there is."

—Hrant Papazian


Type Study

Type Study

Brief:

Study of all key elements of typography, creating a book including all the elements.

Elements:

  • Paragraph styles and formatting
  • Kerning
  • Leading
  • Type color
  • Creating art using typographic color
  • Specimen Poster design

Type Study Slide Show

Collection of elements bound and made into a book. Have a look:

  • Type Study Collection

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Original Type Design

Original Type Design: 'Vrij'

Building a typeface inspired on a passion, including examples of usage.

Elements

  • Font Lab
  • Adobe Illustrator
  • Visual Design
  • Typography

Original Typeface: 'VRIJ'

'VRIJ'

Summary

VRIJ takes its direction from the life and architecture in Amsterdam. Inspired by the city's rooftop designs, there are two styles intertwined throughout VRIJ—narrow and full-bodied. The narrow reflects the style of the canal house architecture, whilst the full and round body shapes take their direction from the bridges and bicycles gracing Amsterdam life on the canals.

Inspiration

Amsterdam

Type Category

Blend of geometric sans-serif and slab-serif

Tools

  • Adobe Illustrator
  • Font Lab

'VRIJ' Slideshow

Overview of typeface inspiration, development, and usage. More content to be added....

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